Factor 75

Dinner
International 
Campaign

For this campaign, I worked with the marketing department and art director to craft a concept that connected Factor's library of food options, many of which can be subcategorized by international flavor and ingredient origin, to the notion that dinner time can feel as exciting and new as a trip abroad.

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This was also an important choice because when you have a big menu it becomes necessary to tell the consumer how the meals are related in a way that is, pardon the pun, easily digestible. We've all been to restaurants that -- not to name names, but might rhyme with The Pleasmake Tractorty -- whose glut of options can be overwhelming. This campaign allowed consumers to envision their meals simply, with an eye toward personal tastes, and in a unique, engaging way.

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